OxyGenie - Branding for Water and Coffee Machine Filters brand
OxyGenie needed a modern logo and brand identity developed, which was extended further to print-ready, packaging design templates for their two products - Coffee Machine Water Filter and Cabin Air Filters.
I designed a unique, simple and clean logomark accompanied with wordmark in the same fluid style following the motion of the design itself.
The branding successfully depicted the pure essence of what OxyGenie products and brand stand for - excellence through simplicity.
Idea behind the logomark design
Since OxyGenie is about filtering the air and water, I wanted to showcase exactly that in their logo and brand identity design - a sense of motion and fluidity.
Logo design represents direct association to their name. Since "Oxy" stands for air and "Genie" stands for a spirit that grants wishes - I designed the logo that represents air coming out of the letter "O" in a form of 3 lines which besides being association to the air flow, are also indicating the exact number of (three) wishes granted by Genie the spirit.
And finally, the logomark also has both first letters of the brand name integrated within the shape: "O" and "G".
Packaging design that
follows visual brand identity
When designing packaging for both of OxyGenie products I applied the same principle and designed packaging that showcases fluidity and motion, while keeping the design clean, scannable and understandable at first glance - customer must understand what is the product about in less then 1 second.
By designing the packaging as clean and as simple as possible, I assured that no confusion would occur and product will be understood as it is, and most importantly - successfully sold to the target audience.
Other discarded options
worth mentioning
Even though client choose the logo shown above, I always like to showcase the other, discarded options - all concepts clients get are custom-designed just for that particular brand and it's purpose.
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